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Sound of ham sausage?

Something about the topic Sound Branding

You can have the most stylish picture logo and the cheekiest claim for your brand underneath. Nevertheless, it is possible that you will not reach your target group. Because simply hardly any emotions are transmitted. It’s like a kebab plate that tastes like cardboard. Or every time after something completely different. Just not after what you expect or already know.

Not good that is!

I admit that I hardly remember mathematical formulas from my school days. But a decade-old jingle for ham sausage, I still sing to myself today.

Do you know that?

Your brand should strike! Really with gusto. Your own sound belongs to it. With the same or an even stronger recognition value, like your sophisticated picture logo. So that people will still hum it in 80 years when they shower.

That’s why you are here and reading this.

You can write to me directly. Then we can think of something chic together. See you soon!

Cheers!
Dear Fabian

PS: Some good examples…

by Fabian Marschelewski

Posted: 3. December 2020

Category: Audio, General, Know How, Music, Work

Tags: Acoustic Corporate Identity, Akustische Markenführung, Audio branding, Audio Design, Audio Logo, Audiobranding, Audiodesign, Sound Branding, Sound Design, Sound Logo, Soundbranding, Sounddesign

← Showreel: 80s / Synthwave

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Fabian Marschelewski

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✉ f.marschelewski [at] gmail.com

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